Jason Huang
Founding Partner of T8
T8 / GLOBAL VALUE
Global experience.
China focus.
Founded in 2024, T8 builds destinations of value for premium brands.
OUR ORIGINS / EST. 2024
Global Experience.
A Shared Ambition For Brands In China.
T8 was founded in China in 2024 by Jason Huang, founder of TANG Consulting, and Tim Kobe, founder of Eight Inc. Their partnership brings an understanding of Chinese markets and people together with international experience design expertise, with the ambition to create exceptional customer experiences for brands in China.
The partnership reflects a shared belief: brand competitiveness needs to extend beyond product quality and functionality to emotional and cultural value that people can feel. Service, content and culture can connect a brand’s distinctive promise with people’s lives, creating more enduring relationships.
T8 focuses on retail experiences for premium brands, connecting user insight, value positioning, service and spatial design. Our ambition is to make stores destinations for brand value—where Signature Image, Signature Service and Signature Scenarios give people reasons to visit, participate and return.
OUR BELIEF
Brand Value.A Reason To Visit.
We believe physical brand spaces can become destinations people choose to visit, spend time in and return to. T8 connects differentiated brand value with customer resonance through image, service and scenarios—creating Time Well Spent and building customer relationships and commercial value over time.
Explore Our Perspective ↗
Nelson Kuo
Founding Partner / Managing Director of T8
Tim Kobe
Founding Partner · In Memoriam
Founder of Eight Inc. and co-founder of T8, Tim Kobe brought an international perspective on experience design to our shared journey. We honour his contribution and carry that founding spirit forward through our work, connecting brands and people through design.
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